The person behind the emails.

I started my career in journalism, writing stories that needed to grab attention in the first sentence. That skill transferred perfectly to email marketing, where you have about 3 seconds to convince someone your email is worth reading.

After spending 4 years at a top digital marketing agency, I went independent in 2019. Since then, I've worked with over 80 brands across e-commerce, SaaS, education, and financial services. I've written more than 5,000 emails that have collectively generated over $12 million in attributable revenue.

But the numbers only tell part of the story. What I'm most proud of are the relationships my emails help build. When a subscriber replies to say an email felt like it was written just for them — that's the real win.

My approach combines data-driven strategy with human-centered storytelling. I believe the best emails are the ones that make people feel something — understood, inspired, excited, or simply seen. That's what I aim for with every word I write.